Pixability

Annual Study of Global Media Agencies Predicts Big Shifts in How Advertisers Use YouTube in 2025

Antonette Ho2025-01-22T19:34:34-05:00Pixability, a leader in AI-driven contextual targeting, brand suitability and performance advertising on YouTube and CTV, today revealed the results of a major survey of U.S. & UK Media Agency executives, buyers and planners. The study asked agency leaders about current video advertising behaviors and how they foresee YouTube and CTV budgets and strategies shifting in 2025. “YouTube continues to increase in importance to advertisers, emerging not only as a leader in CTV, but also now as a leader in...

Pixability and Ad Fontes Media Join Forces to Empower Advertisers to Safely Support News Content on YouTube

Antonette Ho2024-09-30T02:07:25-04:00Pixability, (www.pixability.com), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced the launch of a brand safety solution for news content with Ad Fontes, a leader in rating news sources for bias and reliability. The new offering will be the only misinformation solution in the marketplace that tackles the two-part problem of protecting advertisers on news channels on YouTube–(1) identifying sources of news that are reputable, trustworthy and not overly biased and (2)...

Pixability and Playground xyz Partner To Deliver Attention Measurement for YouTube

Antonette Ho2023-12-05T13:36:47-05:00Pixability, (www.pixability.com), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that it has partnered with Playground xyz, the leading attention measurement and optimization platform, to enable brands to measure the attention of their YouTube ads. Read more >>

Pixability Launches First-of-its-Kind DE&I Solution to Ensure Investment in Diverse Communities and Give Creators a Voice and Choice about Which Communities they Represent

Antonette Ho2023-10-26T21:12:36-04:00Pixability, (www.pixability.com), the leader in brand suitability and contextual targeting solutions for advertisers on YouTube, today announced the launch of its Inclusive Media Initiative. For the first time, creators will now be able to self-identify the communities that they represent and advertisers will be able to direct their advertising accordingly to the largest network of self-identified diverse creators available. As a result, advertisers can feel confident they are supporting the communities they want to reach while driving greater representation and...

Pixability Working With LoopMe on CTV Cross-Platform Measurement

Antonette Ho2023-10-01T12:05:55-04:00Pixability, an AI-driven contextual targeting company, said it is working with LoopMe to deliver better audience measurement capabilities for cross-platform connected TV advertisers. Working with LoopMe, PIxability advertising clients will be able to holistically measure and compare performance of ads across CTV platforms. including YouTube. Advertisers will also be able to optimize CTV campaigns; track awareness, consideration and intent among consumers; and learn about how audiences engage with CTV campaigns to improve future efforts. Read more >>

Pixability Adds Two Key Ad Industry Leaders in Europe and APAC to Further Scale its Global Expansion

Antonette Ho2023-05-16T23:59:37-04:00Pixability, (www.pixability.com), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and other leading CTV platforms, today announced that it would add two key executives to its leadership team. Cadi Jones joins as Managing Director in EMEA and Poppy Hill will be Managing Director in APAC. The additions of Jones and Hill come at a time of rapid international growth for the company. Both are well respected and proven ad industry leaders in their respective regions who...

Pixability Announces Third Straight Year of Record Revenue as it Expands CTV and YouTube Capabilities

Antonette Ho2023-02-26T20:07:09-05:00Pixability, (www.pixability.com), a leader in contextual targeting, brand suitability and contextual insights for YouTube and other leading connected TV (CTV) platforms, today announced that it closed 2022 with its third straight year of record revenue. The growth was driven by growing CTV and YouTube capabilities and offerings, including expanded data solutions that resulted in a 70% increase in Saas revenue. "While 2022 brought many macroeconomic challenges for the ad industry, we were able to leverage our proprietary technology and data...

How Pixability is helping brands monitor YouTube and CTV campaigns for safety, performance and suitability

Antonette Ho2023-02-14T19:47:52-05:00Pixability, a software and insights platform, is one company helping brands and agencies ensure brand-safe ads on YouTube and CTV while also taking campaign performance and audience makeup into account. Pixability’s CPO, Jackie Paulino, recently spoke with Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast, about how brands are using video advertising platforms to improve campaign performance and ensure they align with brand values. Read more >>

Pixability Launches New Contextual Solution to Solve for Transparency and Brand Suitability on Connected TV

Antonette Ho2022-12-05T23:36:51-05:00Pixability, the only provider of software and insights for video advertising on YouTube and other leading connected TV (CTV) platforms, today announced the launch of a new contextual data solution for CTV. Read more >>

PIXABILITY ADDS THREE KEY EXECS INCLUDING FORMER PRESIDENT OF OPENSLATE

Ziad2022-11-25T13:59:45-05:00Pixability, the only provider of brand suitability, performance, and insights software for advertising on YouTube and other leading Connected TV platforms, today announced that it will be adding three key executives to its leadership team. Brian Quinn, the former president of OpenSlate (acquired by DoubleVerify) will join as Chief Growth Officer to accelerate further growth as Pixability expands deeper into Brand Suitability and CTV markets. Brent Spitzer, an ad tech industry veteran, will join as EVP of Sales to lead...