Pixability

Cause related ads increase fourfold

Ziad2022-11-25T14:05:40-05:00Purpose-driven ads are not only growing in number, but they generate more views and drive more results in the form of engagement rates, research shows. Drawing on YouTube data, video ad tech company Pixability established that cause-related ads among the Interbrand 2016 list of top 100 global brands had increased fourfold over the past five years. Read more >>

Pixability’s CEO Shares New Cause-Related Marketing Research: Why Brands Shouldn’t Be Afraid to Take a Stand

Ziad2022-11-25T14:05:41-05:00Cause-related ads seem to be everywhere. There’s much industry debate about what works, what doesn’t, and whether it’s even worth the risk. Bettina Hein, CEO of Pixability, shares quantitative research her company has done behind this trend and why brands shouldn’t shy away.  Read more >>

And The Oscar (on YouTube) Goes To…

Ziad2022-11-25T14:05:54-05:00For the second year running, Pixability has teamed up with YouTube to analyze how people engage with movie-related content on the platform, in advance of Hollywood rolling out the red carpet for the 2017 Oscars. Read more >>

BostInno’s State of Innovation

Ziad2022-11-25T14:05:54-05:00BostInno's State of Innovation Meetup: The Future of Adtech is on February 8. Panelists include Bettina Hein, CEO of Pixability. Read more >>

Startup Power Couples: Meet the Wife-Husband Team Behind Pixability

Ziad2022-11-25T14:05:54-05:00Meet Bettina Hein and Andreas Goeldi, a husband-wife duo who are execs at the same company. Hein is the founder and CEO of Pixability, a Boston-based startup offering video marketing and advertising tech. And Goeldi is the venture's CTO. Read more >>

Walmart’s 2016 holiday videos on YouTube have earned over 75M views – Insight from Pixability

Ziad2022-11-25T14:06:05-05:00Walmart’s push on YouTube this holiday season is paying off, earning the brand more than 75 million video views for its holiday-related content according to the video advertising platform Pixability. That number is far ahead of the second leading brand on YouTube during the same time period, Beats by Dre which has generated less than 30 million views from its holiday-related videos. Read more >>