Archer Roose

Elizabeth Banks shares a sunset view during tropical getaway

Antonette Ho2023-04-12T17:43:34-04:00           Following the massive success of her latest directing work, Elizabeth ensured she got a good refresh before tackling more projects, jetting off somewhere very tropical for her most recent vacation. Posing with a background of lush greenery and a stunning orange sunset on the horizon, Elizabeth looked stunning while going completely makeup-free. Although it’s evident the star knows how to kick back and have a good time and is skilled on the movie sets, Elizabeth has lent her famous name...

What Will The Future Hold For Celebrity Endorsements In The Wine Industry

Antonette Ho2023-03-24T15:59:14-04:00While celebrity endorsements and entertainment value remain most relevant in the wine industry, the company is forging a new avenue for brands, retailers, and consumers to pursue. Whilst endorsements still happen brands are more so than ever looking to expand their relationship with talent to make it more authentic. Canned wine company Archer Roose, founded by Marian Leitner-Waldman and started in 2014, is a prime example of this through its partnership with Cocaine Bear star Elizabeth Banks. Banks has been...

Why this canned-wine company tapped Elizabeth Banks to lead its marketing

Antonette Ho2023-02-26T20:07:50-05:00Several of Archer Roose’s ads starring Banks have gone viral for their irreverent tone, from jokingly referring to Banks as merely a “famous person” to highlighting relatable scenarios like needing a little nip before a PTA meeting or being judged by your neighbors while you bring out your recycling that maybe has one too many glass bottles clanking in the bag. For Archer Roose, Banks has been a crucial part in appealing to consumers with a brand persona that feels...

Watch Cocaine Bear’s Elizabeth Banks Try Tom Hanks’ Diet Coke And Champagne Cocktail ‘Diet Cokagne’

Antonette Ho2023-02-14T19:46:56-05:00M3GAN has been taking the horror world by storm this month, so much so that M3GAN 2.0 is already in the works. However, come next month, there’ll be a new menace to entertain moviegoers, because Cocaine Bear is coming. Elizabeth Banks directed the upcoming horror movie, and ahead of its release, she’s getting some early promotion in by drinking a unique cocktail created by fellow actor Tom Hanks: a blend of Diet Coke and champagne, or “Diet Cokagne.” See what...

Sundance: Roundup of Events, Panels and Parties for 2023 Festival in Park City (Updating)

Antonette Ho2023-01-17T00:35:10-05:00The beloved Utah festival returns to an in-person gathering after two years of being online, bringing with it a packed schedule of shindigs in the snowy enclave. After two years of hosting an online festival due to the COVID-19 pandemic, the Sundance Film Festival returns to Park City this year for its 2023 edition from Jan. 19-29. Below is a roundup of all of the intel The Hollywood Reporter has gathered thus far, featuring events in Park City. All times...

From Blizzard legal battles to 15 minutes of casket fame, it was another weird, wacky year in Boston business

Antonette Ho2023-01-03T12:34:55-05:00While the business community didn’t quite return to business as usual in 2022, the weirdness was back in full force — especially if you knew where to look. So light up a large jar of White Tea, grab an Oreo Blizzard or some Archer Roose Sauvignon Blanc, and relax. But if you’re planning to read this on the Orange Line, be sure to pack some proper rations first. Read more >>

Talking Wine with Elizabeth Banks – We all have different ways of coping | Archer Roose Wines

Antonette Ho2022-12-27T10:23:05-05:00 About Archer Roose Wines: Luxury Wines. In Cans. Archer Roose scours the globe for sustainable, luxury libations. Journey with us by experiencing our collection of consciously crafted, worldly wines. Watch now >>

Leading Canned Wine Company, Archer Roose, Announces Expanded Partnership with JetBlue

Antonette Ho2022-12-08T20:19:02-05:00Archer Roose, a leading canned wine company in the U.S., is pleased to announce the expansion of their partnership with JetBlue in which Archer Roose will do a wine-takeover of all wine served in the airline's core cabin throughout its network. The partnership will feature some of Archer Roose's most coveted varietals in flight including their Malbec, Sauvignon Blanc, Bubbly and Rosé. As part of the wider agreement, Archer Roose will also be releasing limited time only product offerings such...

Drinking Wine From A Can With Elizabeth Banks

Antonette Ho2022-12-05T22:51:01-05:00Multi-talented actress and director Elizabeth Banks has a solution for anyone who feels the wine world is not as fun as it should be — embrace wine from a can. Along with starring in the recently-released 'Call Jane' and directing the upcoming 2023 film 'Cocaine Bear,' one of her latest projects is Archer Roose, which produces wines in cans from Italy, France, Chile and Argentina. Read more >>

Leading Canned Wine Brand Archer Roose Launches at Target

Antonette Ho2022-12-05T22:50:05-05:00This Month, Archer Roose, one of the leading canned wine companies with Elizabeth Banks as its Chief Creative Officer, launches across the country at Target in over 300 stores. This is a huge milestone for Archer Roose, and signifies their continued position as an innovator within the canned wine sector and from a retail perspective. The news falls on the heels of the recent announcement regarding Constellation Brands' investment into the business, as well as their foray into the metaverse. The...