Archer Roose

Archer Roose’s plan to bring canned wine to the masses

Antonette Ho2023-08-14T01:05:39-04:00Archer Roose, a canned wine brand backed by actress Elizabeth Banks, plans to bring the nascent wine format to more doors, CEO Marian Leitner-Waldman tells Axios. Boston-based Archer Roose hopes to change that by making canned wine more accessible in more places, Leitner-Waldman says. The startup — whose business now is primarily bars and restaurants — plans to further extend its reach into the travel category, to cruise lines, train travel and more airlines. Archer Roose also plans to expand...

Best Canned Wine Brands: Top 5 Delicious Blends, According To Expert

Antonette Ho2023-07-11T01:21:03-04:00Wine belongs in a bottle, many thought, and still think. But then there are those that aren’t satisfied with the status quo, and so those risk takers decided to put wine in a box. Then, they pushed further, thinking outside the wine box by putting wine in cans. Crazy. Or is it? We needed to find out for you, so we searched the web to find the consensus best canned wine brands, according to experts, and we’ve listed them here...

Inside Archer Roose’s non-traditional partnerships strategy

Antonette Ho2023-07-11T01:19:35-04:00To develop more wine-drinking occasions, partnerships have proven to be key for the canned wine brand Archer Roose. Archer Roose, which offers six varieties of canned wine, has inked partnerships with over 200 hotels and up to seven stadiums. In 2020, Archer Roose also teamed up with airline company JetBlue to serve some of its wine to passengers on board, a partnership that was then expanded this past December. The company began seeking these types of lifestyle partnerships in 2019...

Can you dig it? Colossus craft new identity for quirky wine brand Archer Roose

Antonette Ho2023-06-27T00:35:25-04:00When you think of drinking wine, you generally think of cradling a nice big glass in your hand. Sipping from a can isn't everyone's cup of tea. But canned wine makes a lot of sense, allowing you to drink it anywhere. And that's exactly the freedom offered by Archer Roose. Archer Roose, co-owned by Hollywood actress Elizabeth Banks, scours the best wine regions in the world to find consciously crafted, high-quality varietals, including sustainable and vegan luxury canned wines. But...

Father’s Day Gift Guide: The Best Travel Products For Frequent-Fliers

Antonette Ho2023-06-12T01:32:02-04:00This Father’s Day, get dad something he will enjoy using all year, both at home and when he travels. From ergonomic and practical luggage to accessories and gadgets, these are some of the top gift ideas at every price range. Archer Roose canned wine - If you want a convenient gift for beach days, picnics or even to pack for a vacation, Archer Roose canned wine is easier to carry than a glass bottle. It comes in a variety pack...

Elizabeth Banks Is Starting a Book Club Exclusively for Drinking Wine

Antonette Ho2023-06-04T19:07:44-04:00“If you’re a female famous person and you don’t have a book club, are you actually famous?” quips Elizabeth Banks, closing the novel in her hands and taking off her glasses. “No! Of course not.” It’s a clip from a promo video introducing her own, not-entirely-traditional venture: The Elizabeth Banks Book Club. But, plot twist, there aren’t actually any books to read in this one—that is, apart from the made-up titles which serve merely as a clever and cheeky wink,...

Mother’s Day Gift Guide: The Best Canned Wines

Antonette Ho2023-05-11T23:33:22-04:00Archer Roose canned wines makes six exquisite wines - bubbly, bubbly Rosé, Rosé, Sauvignon Blanc, Malbec, and Pinot Grigio. The explorer packs allows you to select anywhere from three to 12 different varieties to try. Not only that, but this innovative canned wine company also just launched a creative and fun book club - the Elizabeth Banks Book Club - that focuses on the wines, not the books. If your mom loves book clubs, er, wine clubs, you might want...

These 25 Canned Wines Actually Taste Good, According to Sommeliers

Antonette Ho2023-05-06T13:12:55-04:00...Searching for a juicy red you can sip from a can? Archer Roose’s Malbec doesn’t disappoint. “Archer Roose did an amazing job with their Malbec,” Gerstein says. “Malbec is generally quite rich, [and] this wine [is] very fruit-forward.” To balance out all that juice, Gerstein recommends serving the wine “a bit cooler than you’re used to.” The wine will go down easier—but it’ll still pack a punch. Read more >>

Archer Roose Uses Humor To Build Customer Loyalty with Its “Book Club” Marketing Campaign

Antonette Ho2023-05-05T23:55:20-04:00Playing on the idea of exclusive clubs and offering, Archer Roose launched the Elizabeth Banks Book Club, using humor to inspire customer loyalty and engagement. The wine brand — famous for upsetting the industry with wine in a can — launched the concept of a fake book club, where members skip the reading and go directly to drinking wine with friends. Read more >>

Celeb-Owned Wines

Antonette Ho2023-04-30T20:41:17-04:00...Not only is Elizabeth Banks the co-owner of Archer Roose, she's also the Chief Creative Officer of the canned wine brand named after a Gilded Age rebel. The company, which prides itself on being adventurous and "a little whimsical," sells 12-packs starting at $64. "To me, wine is another form of storytelling," "I have always loved wine but wanted to make it more accessible and build a brand that would resonate with women." Read more >>