Archer Roose

Six Wines to Drink Now this Valentine’s Day

Ziad2022-11-25T13:59:58-05:00Wine and chocolate are at the top of many of our “favorites” lists, and for good reason. Not only are they both enjoyable on their own, but together they can create a unique pairing experience. With Valentine’s Day around the corner, we asked our in-house wine experts for six wine recommendations to enjoy this Valentine’s Day. Archer Roose Rosé, Provence, France--Dry and fruit-forward, with notes of strawberry, raspberry, and apricot compote. Our rosé wine is sustainably sourced from the heart...

PR%F the Magazine Special Winners Edition 2021

Ziad2022-11-25T13:59:58-05:00Welcome to PR%F the Magazine Special Winners Edition. Inside we highlight all of the medal winners of the PR%F Awards 2021 with a behind-the-scenes look and the hottest beverages trends. This edition is a guide to winning brands for the newest winning brands and trends of the beverage industry. Archer Roose on list of winners. Read more >>

Here’s How Elizabeth Banks Earns And Spends Her $50 Million Fortune

Ziad2022-11-25T13:59:58-05:00Elizabeth Banks spends her massive $50 million fortune in diverse ways. ...

Elizabeth Banks on why she invested in popular canned-wine maker Archer Roose

Ziad2022-11-25T13:59:58-05:00Why she invested, in her own words -- I first learned about Archer Roose while floating down a river in Utah. Which, frankly, is the perfect time to discover canned wine. I've always been a wine drinker. I’m not a collector, just someone who enjoys drinking wine with friends. And I don't drink beer or hard seltzer—so expanding opportunities to drink wine—particularly good wine, just makes sense. I thought Archer Roose was really good and I loved the story of...

Taste Test: The Best Canned Wine to Try This Holiday Season

Ziad2022-11-25T13:59:58-05:00Yes, You Can Wine! - Back in the dark ages, wine lovers had to haul a bottle of their favorite vino to the big holiday dinner party. These days, smart sippers are leaving the bottles at home and bringing canned wine instead — or enjoying them at home. Archer Roose Bubbly--This brand of canned wines took top billing in a recent Wine Spectator article titled, "Is Canned Wine Growing Up?," which noted that winemakers were putting "better, more interesting wines...

Client Success Stories – Archer Roose

Ziad2022-11-25T14:00:11-05:00Going into 2020, Archer Roose was growing at around 100% year-over-year. The brand had just taken flight aboard JetBlue, being served nationally on all flights and the Company was getting ready to announce a major partnership with a big hospitality partner. And then, of course, COVID hit. Within moments, 80% of their revenue dried up… overnight. Marian quickly found herself rebuilding the entire business model and pivoting the Company from the ground up. All of this, on top of giving...

Celebrity Partnerships 101: Featuring Elizabeth Banks & Archer Roose

Ziad2022-11-25T14:00:11-05:00Earlier this year, Marian Leitner-Waldman, CEO of canned wine brand Archer Roose, found an unusual business partner: the actor, producer, and director Elizabeth Banks. Celebrity-backed brands are not a new phenomenon, but the trend is gaining considerable momentum in beverages. In this episode, Marian and Elizabeth (now Co-Owner and Chief Creative Officer at the company) help us understand celebrity partnerships as a modern brand-building strategy – discussing why they joined forces, where they expect their collaboration to pay dividends, and...

Elizabeth Banks On Controlling Her Own Destiny In Hollywood

Ziad2022-11-25T14:00:11-05:00 In this week’s Sunday Sitdown, three-time Emmy-nominated actor Elizabeth Banks talks to Willie Geist about making a career out of her own opportunities. As a true “boss mom,” Banks started her own production company, launched a new podcast and is now entering the wine business.

How to Start a Celebrity-Backed Brand – The insider’s guide to who builds brands for stars like Jessica Alba and Seth Rogen, from top investors and incubators to talent agency pros.

Ziad2022-11-25T14:00:11-05:00Agencies are often the first stop for Hollywood brand builders. At UTA Ventures — which helped launch Issa Rae’s Sienna Naturals hair care line, Seth Rogen’s Houseplant cannabis company, Priyanka Chopra Jonas’ Anomaly hair products and Elizabeth Banks’ Archer Roose canned wine venture — exec Sam Wick leads the department, having built, advised and invested in more than 40 businesses so far, with a combined valuation in the billions. Read more >>