27Jul
27Jul
Cause related ads increase fourfold
Purpose-driven ads are not only growing in number, but they generate more views and drive more results in the form of engagement rates, research shows. Drawing on YouTube data, video ad tech company Pixability established that cause-related ads among the Interbrand 2016 list of top 100 global brands had increased fourfold over the past five years. Read more >>
26Jul
The Big One
Wasabi Technologies, the cloud storage startup started by Carbonite’s founders, just raised a $10.7M convertible note, according to new Form D filing. Having previously raised $8.9M from angel investors, the company launched earlier this year as a faster and cheaper competitor to Amazon’s popular S3 service. Read more >>
26Jul
Carbonite to Present at the Oppenheimer 20th Annual Technology, Internet and Communications Conference on Tuesday August 8th 2017
Carbonite, Inc. (NASDAQ:CARB) a leading provider of data protection solutions for businesses and the IT professionals who serve them, announced its upcoming participation at the Oppenheimer 20th annual technology, internet and communications conference in Boston. Read more >>
26Jul
Myomo Expands Management Team to Accelerate Commercialization of MyoPro® Powered Orthosis
Myomo®, Inc. (NSYE MKT: MYO), a commercial stage medical robotics company, today announced the expansion of its management team with three new full-time positions in medical affairs, sales and marketing. The expansion marks the company’s accelerated commercialization of its MyoPro line of powered orthoses after raising growth capital through its IPO in June 2017. Read more >>
26Jul
Regroup Mass Notification at the Biggest Event in Brazil for Emergency and Safety Professionals
Regroup Mass Notification, the industry-leading provider of emergency and day-to-day communication solutions, announced that it will be attending the 2017 Expo Protecao Conference. The conference will be held from August 16–18, 2017, in Sao Paulo, Brazil. Read more >>
26Jul
Bike Run and Benefit to aid Shawn Nicola in regaining sight
The Mill Bar and Grill will be hosting a Poker Run and Benefit for Shawn Nicola on July 29, at 295 Melton Rd., Burns Harbor. The event is to raise funds to help Nicola receive eSight, an experimental treatment for his diminished eyesight. Read more >>
26Jul
Women-led U.S. startups attract just fraction of venture money
In the new study, researchers examined nearly 7,000 U.S. companies that received venture capital between 2011 and 2013. They then identified companies with women on their executive team. Just why women-led companies were recipient of less venture capital raised questions about the industry's inner workings, said co-author Candida Brush, a professor of entrepreneurship at Babson College in Massachusetts. Read more >>
23Jul
Pixability’s CEO Shares New Cause-Related Marketing Research: Why Brands Shouldn’t Be Afraid to Take a Stand
Cause-related ads seem to be everywhere. There’s much industry debate about what works, what doesn’t, and whether it’s even worth the risk. Bettina Hein, CEO of Pixability, shares quantitative research her company has done behind this trend and why brands shouldn’t shy away. Read more >>
22Jul